Guggenheim was traveling in first-class with his valet Victor Giglio and his mistress, Leontine Aubert. He appears during the first-class dinner scene, along with the other upper-class passengers.
Realizing that the situation was much more serious than he had implied, as well as realizing he was not going to be rescued, he then returned to his cabin with Giglio and the two men changed into evening wear. The two were seen heading into the Grand Staircase closing the door behind them. He was heard to remark, "We've dressed up in our best and are prepared to go down like gentlemen." He also gave a survivor a message saying, "Tell my wife, if it should happen that my secretary and I both go down, tell her I played the game out straight to the end. No woman shall be left aboard this ship because Ben Guggenheim was a coward."
Guggenheim and his valet, Victor Giglio, were last seen in the flooding Grand Staircase on chairs with a glass of brandy watching in horror as many first class passengers were struggling in the rushing water. Both men went down with the ship.
- Benjamin Guggenheim at Find a Grave